Evoto AI made a splash at ShutterFest 2024, generating significant interest and a positive response from attendees. Here’s a breakdown of key takeaways and actionable insights:
Local Culture
ShutterFest prioritizes educational classes over the show floor. Peak traffic occurs at lunch and after break.
The 2024 show saw a decrease in overall traffic compared to previous years.
Here’s a closer look at the daily highlights and key takeaways that will guide Evoto AI’s future success:
Tuesday, April 2, 2024. — Setting the Stage for Success
A targeted pre-show campaign brought engaged leads to the Evoto AI booth, resulting in a strong start.
Day one revealed areas for improvement in booth setup and marketing materials. The team identified opportunities to streamline demos and provide clearer information about the credit system.
Day one wasn’t just about sales – valuable user feedback emerged. Attendees requested features like texture retention and skin tone presets, demonstrating a clear desire for advanced editing capabilities.
Wednesday, April 3, 2024 — User Engagement Takes Center Stage
Evoto AI’s team aced interactive demos and workflow explanations, leaving attendees impressed. The “Glasses Glare Removal” feature was a particular crowd-pleaser.
Attendees provided valuable insights into competitor strategies. Evoto AI will leverage positive feedback on Aftershoot to refine its own approach.
Thursday, April 4, 2024 — A Banner Day for Evoto AI
Day three underscored the importance of user-centric marketing materials. Evoto AI will focus on crafting clear and compelling messages that resonate with photographers’ needs.
User concerns about data security were a key takeaway. Evoto AI will prioritize clear communication regarding its data practices to build trust.
User requests for features like Auto Culling, backdrop extension, and automatic file renaming informed Evoto AI’s development roadmap. Additionally, the need for a Caucasian-specific redness reduction tool was identified.
Evoto AI Photo Editor – Faster Edits, Finer Control
Evoto AI at ShutterFest: A Resounding Success
Evoto AI’s participation in ShutterFest 2024 was a resounding success. By actively engaging with photographers, the company gained valuable insights to inform future product development and marketing strategies. With a commitment to user feedback and continuous improvement, Evoto AI is poised to further solidify its position as a leader in the photography editing space.
